The Influences of Social Networks in Modern Society

This book presents the influences of social networks in modern society. It describes the growing reliance on relationships among the society, which warrants for closer interaction among organisations and individuals. These relationships are better known as social networks. Traditionally, networks include the physical face-to-face interaction created by organisations and individuals. Nonetheless, its role has further been emphasised with the exploitation of Internet-based networks, which attracted researchers to gain further insights into its adaptation. In addition, the importance of social networks has been discussed in numerous contexts both locally and worldwide. The main aim of this book is to highlight some of the prevailing issues and challenges in the adaptation of social networks in the society viewed from the lenses of organisations and individuals. More specifically, this book documents collection of chapters written by credible authors from various nationalities and backgrounds. Thus, it presents a holistic view of social networks and their influences.

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